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Bridgestone/Firestone -accused of slavery- buys big on SuperBowl

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UPDATE: Ahhh. I was so glad I had shared this with my church on Sunday morning before the game. The ad I saw was beautiful, even better than I’d expected (after all, how high are one’s expectations of car ads?). Watching it, I was satisfied to know that a few more people found it a reminder that those tires have run over a whole lot of very poor people.

Truth works slowly, but it still sets people free.


Want to help change the world during the Super Bowl? Tell your friends about Bridgestone-Firestone.B-F is spending about $10 million to up their corporate image via ads during the game. They’ll be looking good. But B-F has a very dark secret that makes all the snazzy car shots a little sickening: B-F exploits Africans so egregiously, it’s been accused of slavery. Consider these excerpts from Foreign Policy in Focus:

Liberia is rich in natural resources and Africa’s largest producer of natural rubber. It is also one of the world’s poorest countries. Liberia’s impoverishment is directly related to the wealth … that because of a history of inequality and exploitation benefits multinational corporations and some wealthy Liberians at the expense of the citizens of Liberia. […] Firestone Natural Rubber Company … has experienced increased international scrutiny for exploiting the people and natural environment of Liberia since … the publishing of a groundbreaking report … entitled “Firestone: The Mark Of Slavery.” […]

Bridgestone/Firestone North American has become the largest tire and rubber company in the world … Firestone’s rubber plantation occupies a large percentage of Liberia’s land mass and was, as a result, for a time responsible for more than half the tax revenue in the country. […]

Firestone’s officially 14,000-person Liberian workforce is comprised mostly (approximately 70%) of rubber tappers … Tappers and their children are held in virtual bondage, isolated from the world on a million—acre plantation and dependent on Firestone for everything from wages to lodging to food and medicine, all of which are desperately inadequate. … housing has not been renovated since its construction in 1926. Most of the houses do not include running water or indoor toilets. Read the rest of this entry »

Written by Monte

February 3, 2008 at 1:01 am